Luxury Retail

Louis — Lebanon → Egypt

Market: Lebanon (Beirut/Verdun) → Egypt (Cairo) Addresses: New Cairo, 8 South Lotus, Southern 90th · Mohandeseen, 15 Geziret Al-Arab St.

Challenge

Louis, a luxury menswear showroom with presence in Beirut and Verdun, wanted to validate demand in Egypt (Cairo) before committing to physical expansion.

Approach

Meta campaigns focused on appointment bookings and brand reach in Cairo. Data used to validate the model and inform expansion decisions.

Results

Model validated; decision to open 3 branches in Cairo
Increased appointment bookings
Higher repeat rate

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